Citi downgraded Under Armour (UA) (UAA) to Sell from Neutral with an unchanged price target of $6.20. The firm says the company’s turnaround in North America is facing “several pressures” in fiscal 2026. Under Armour faces a higher competitive landscape and its direct-to-consumer traffic is “weak,” the analyst tells investors in a research note. Citi believes the company needs to investor more in marketing and is also cautious on Under Armour’s business in Europe, the Middle East, and Africa.
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