Under Armour appoints Kara Trent as CMO

Under Armour (UAA) (UA) announced a series of senior leadership changes to further strengthen its global product, brand, and marketplace engines. Kara Trent has been named Chief Merchandising Officer. In this role, Kara will lead category management and go-to-market initiatives, overseeing product line architecture, assortment planning, and channel segmentation to drive end-to-end category performance across the brand’s full portfolio. She will drive revenue and margin optimization by aligning consumer demand with product investment, improving SKU productivity, and strengthening marketplace and channel profitability through disciplined execution. Trent most recently served as President, Americas. Adam Peake has been named President, Americas, where he will lead Under Armour’s business across North and South America, overseeing marketplace strategy, distribution, and omni-channel growth. He has more than 25 years of leadership experience – including 16 years at Under Armour in senior roles spanning U.S. sales, global marketing, footwear, and sport category leadership. Additionally, as Under Armour enters its next phase, Yassine Saidi will transition to a Senior Advisor role focused on design expression and creative continuity.