Ulta Beauty (ULTA) announced it is set to make its debut in the United Arab Emirates with the opening of its store in Mall of the Emirates on January 29, in partnership with Alshaya Group. Marking a major milestone in Ulta Beauty’s global expansion building on from the first store opening in Kuwait on November 7, 2025, the Mall of the Emirates opening will be closely followed by new Ulta Beauty stores in Dubai Mall and Red Sea Mall in Jeddah. To mark its debut, Ulta Beauty will roll out a dynamic program of pre-launch and launch-week events spotlighting regional founders.
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