Ulta Beauty (ULTA) and Google, a subsidiary of Alphabet (GOOG), announced two new Gemini-enabled innovations designed to make beauty shopping more seamless, personalized and intuitive across digital touchpoints. As beauty discovery increasingly shifts to AI-powered experiences, Ulta Beauty is expanding how guests discover, compare and shop for products-both across Ulta Beauty’s own digital properties and Google surfaces. Ulta Beauty is rolling out agentic commerce within AI Mode in Search and the Gemini app over the next month. Through this new experience, shoppers can receive Ulta Beauty product recommendations, compare options and complete streamlined checkout for eligible purchases directly within Google’s conversational interfaces.
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