UBS says the firm’s data shows that Nike (NKE) and Jordan brand footwear prices in the secondary sneaker market fell 4.7% and 1.6%, respectively, in July. The price declines continue to get less bad month-over-month, a trend that has been going on now for six months, the analyst tells investors in a research note. UBS views this as a positive for Nike. The second derivative momentum signaled by Nike in its recent earnings report continues, contends the firm. However, UBS thinks tariffs remain the key industry theme and represent a downside risk for Nike.
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