UBS athletic wear survey shows growth potential for Deckers’ Hoka

UBS says the firm’s 11th annual global athletic wear survey shows Deckers Outdoor’s (DECK) Hoka brand has solid growth potential. The survey indicates Hoka’s global aided awareness is just 20%, which leaves room to grow, the analyst tells investors in a research note. UBS points out that this level of awareness is much lower than Nike at 91% and Under Armour at 53%. The firm believes Hoka’s momentum with consumers continues, which will drive “strong” 2026 sales growth for Deckers and “stock-driving earnings beats.” UBS has a Buy rating on the shares with a $157 price target