Ubisoft says new operating model structured around five Creative Houses

Ubisoft (UBSFY) said its new operating model will be structured around five Creative Houses. These will be supported by a Creative Network providing development resources, shared Core Services and a reshaped HQ. This new organization will start operating early April. Each Creative House will be organized around a distinct creative genre and designed to concentrate deep expertise in specific types of player experiences. The new Creative Houses include: CH1 (Vantage Studios), focused on scaling and extending Ubisoft’s largest and established franchises, such as “Assassin’s Creed,” “Far Cry,” and “Rainbow Six”; CH2 dedicated to competitive and cooperative shooter experiences; CH3 designed to operate a roster of select, sharp Live experiences, including “For Honor,” “The Crew,” and “Skull & Bones”; CH4 dedicated to immersive fantasy worlds and narrative-driven universes, such as “Anno,” “Mighht & Magic,” “Rayman,” “Prince of Persia,” and “Beyond Good & Evil”; and CH5 focused on reclaiming position in casual and family-friendly games, such as “Just Dance” and “Idle Miner Tycoon.” In addition, there are 4 new IPs currently in development, including March of Giants. Ubisoft will communicate on their respective creative home at a later stage.