Uber deploys AWS custom chips to scale AI

In a blog post, Amazon (AMZN) staff wrote, “Uber (UBER), the world’s largest ride-sharing and on-demand delivery company, is expanding its infrastructure and artificial intelligence capabilities on Amazon Web Services. Uber is using AWS Graviton instances to support more of its Trip Serving Zones, the real-time infrastructure behind every ride and delivery, and has started pilot training some AI models on Trainium-enabling faster rider and delivery matching, global demand handling, and smarter, more personalized experiences for millions of daily users. Every time you open Uber and request a ride or delivery, a series of split-second decisions happens behind the scenes. Which driver is closest? What’s the fastest route? How long will it actually take? Getting those answers right instantly-for millions of people at once-requires the right infrastructure for Uber to deliver these capabilities at scale during rush hour and major events.”

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