Truist upgrades Celsius to Buy on women’s energy market position

Truist analyst Bill Chappell upgraded Celsius Holdings (CELH) to Buy from Hold with a price target of $45, up from $35. The market is already “looking past the hiccups” of the legacy business in 2024 and the brand’s slowdown in Q1 of 2025, the analyst tells investors in a research note. The firm believes the market is starting to focus on the long term benefits of the Alani Nu acquisition, which provides Celsius with an “extremely strong position” in the women’s segment of the U.S. energy drink category. The deal “looks even better by the day” as Alani Nu expands distribution, contends Truist. The firm finds the shares attractively valued at current levels.