Truist likes setup for Wayfair shares into 2026

Truist is “incrementally positive” on Wayfair (W) after meeting with the company. Wayfair in morning trading is up 5%, or $5.19, to $102.75. Truist is “encouraged” by management’s tone around Wayfair’s ability to sustain share gains and drive sales growth in fiscal 2026 regardless of market dynamics. The company’s re-platforming is begining to yield “tangible benefits,” including higher product velocity, the analyst tells investors in a research note. Truist believes Wayfair is positioned well for 2026. It keeps a Buy rating on the shares with a $120 price target