UBS raised the firm’s price target on Trivago (TRVG) to $4 from $3.40 and keeps a Neutral rating on the shares. Travel demand on the aggregate remained strong through the first quarter and Trivago management noted it remains robust across all regions into April, the analyst tells investors in a research note. Despite the tougher operating backdrop, the top and bottom line outperformance in the quarter is another proof point that Trivago continues to see the returns on its brand marketing efforts, UBS argues.
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