TripAdvisor price target lowered to $80 from $92 at Goldman Sachs

Goldman Sachs analyst Ben Miller lowered the firm’s price target on TripAdvisor (TRIP) to $80 from $92 and keeps a Neutral rating on the shares. TripAdvisor’s Q4 report emphasized a 2026 focus on growing its Experiences marketplace, targeted to drive the majority of revenue and EBITDA, while investing in AI initiatives, optimizing legacy offerings for profitability, and maintaining capital allocation priorities, including share repurchases, the analyst tells investors in a research note. Longer-term, the company is positioned to benefit from high-growth, bookable marketplaces, margin optimization in metasearch, scalable profitability from growth assets, and healthy free cash flow for shareholder returns, the firm says.