Trex Company unveils next evolution of its brand platform

Trex Company (TREX) unveiled the next evolution of its “Performance-Engineered for Your Life Outdoors” brand platform. “‘Performance-Engineered for Your Life Outdoors’ is grounded in a powerful truth: outdoor spaces aren’t meant to sit untouched – they’re meant to be lived in,” said Jodi Lee, senior vice president of marketing for Trex. “For more than 30 years, Trex has propelled this category forward through purposeful innovation and thoughtful design. This campaign reinforces that every Trex product is engineered to perform in the real world – wherever and however people live outdoors.”