Travel + Leisure launches Eddie Bauer Adventure Club

Travel + Leisure (TNL) announced the official launch of Eddie Bauer Adventure Club, a new hospitality concept that brings the spirit of one of America’s original outdoor brands to life in a fully immersive travel experience. Marking its debut, the brand’s first destination is now open in Moab, Utah-setting the stage for a portfolio designed for exploration, connection, and the spirit of living your adventure. Created in partnership with Authentic Brands Group, owner of the Eddie Bauer brand, Eddie Bauer Adventure Club represents the brand’s first venture into hospitality. Rooted in more than a century of outdoor heritage, the club transforms Eddie Bauer’s ‘Live Your Adventure’ ethos into a stay experience that blends thoughtful design, curated programming, and access to the natural world.