TransUnion (TRU) and Google (GOOG) announced an industry-first capability that helps marketers measure YouTube advertising within TransUnion’s Multi-Touch Attribution solution. The integration enables advertisers to connect YouTube ad exposure to business outcomes and evaluate its performance relative to the rest of their media mix. “Marketers are increasingly focused on understanding how every channel contributes to business outcomes,” said Brian Silver, executive VP, marketing solutions, TransUnion. “By enabling YouTube measurement within our Multi-Touch Attribution solution, we’re helping marketers move beyond clicks reporting and gain a clearer, cross-channel view of performance.”
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