Trade Desk price target lowered to $80 from $116 at UBS

UBS lowered the firm’s price target on Trade Desk (TTD) to $80 from $116 and keeps a Buy rating on the shares. Advertisers have begun to shift dollars out of upper funnel into lower funnel campaigns, and similar to the 2022-2023 playbook there is migration of budgets out of smaller platforms into larger, the analyst tells investors in a research note. The shifting policy environment is resulting in marketer inability to set business plans, impairing visibility for 2025 digital ad budget growth.