Trade Desk (TTD), in collaboration with DIRECTV, announced plans to develop a custom version of Ventura TV OS that integrates DIRECTV’s streaming user interface. This version of Ventura is designed for easy deployment by any third-party TV manufacturer, retailer, or hospitality partner. Through the custom interface, viewers will be able to seamlessly access free ad-supported content, streaming apps from the Ventura TV OS app store, and upgrade to DIRECTV’s popular packages.
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