Toast reduces starter kit software pricing, says Baird

Baird analyst David Koning tells investors in a research note that the firm found several changes on Toast’s (TOST) Starter Kit pricing website, and that it believes the kits are targeting smaller restaurants, fitting the industry narrative of pricing competition to win more merchants. The firm, which has a Neutral rating and $48 price target on the shares, says Toast reduced prices on their monthly software fees on the starter kits.