Toast announces ‘Built for Busy’ campaign

The company said, “For over a decade, Toast (TOST) has proven its ability to perform in the fast-paced, high-pressure world of restaurants, while serving as a trusted partner to those running complex and challenging businesses. Today, drawing on those years of experience, Toast proudly announces its next chapter with its evolving brand, Built For Busy. Launching with an omnichannel brand campaign including live out-of-home activations, Built For Busy is a new positioning rooted in the hard work, dedication, and pride at the heart of business ownership, and an expression of Toast’s commitment to helping each of its customers grow and thrive.”