TKO Group (TKO) Holdings announced a multiyear sponsorship agreement with Supersure in which Supersure will be integrated within UFC, Zuffa Boxing, and UFC BJJ events in the United States, providing Supersure with unprecedented reach and exposure with engaged sports fans. Under the new agreement, Supersure will become the Official Small Business Insurance & Commercial Brokerage Technology Partner across UFC, Zuffa Boxing, and UFC BJJ, marking the first time TKO has opened this category to a brand sponsor.
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