BTIG lowered the firm’s price target on TKO Group (TKO) to $237 from $250 and keeps a Buy rating on the shares. The firm is reducing its 2026 estimates lower ahead of Q4 earnings due to the UFC White House event and slower than expected growth in Winter Olympics related hospitality revenue, the analyst tells investors in a research note. For UFC, the fight looks to be primarily a branding event creating potential incremental sponsorship revenue opportunities, but near term it looks to be a cost center as TKO won’t receive ticket revenue, BTIG adds.
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