TKO Group (TKO) and Polymarket announced a multi-year partnership in which Polymarket will become the official and exclusive prediction market partner of UFC and Zuffa Boxing. The agreement establishes UFC and Zuffa Boxing as the first sports organizations to integrate prediction market technology directly into the live fan experience. Polymarket will create a new storytelling metric, visualizing fan sentiment and perceived momentum that complements regulated sports betting.
Claim 70% Off TipRanks Premium
- Unlock hedge fund-level data and powerful investing tools for smarter, sharper decisions
- Stay ahead of the market with the latest news and analysis and maximize your portfolio's potential
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on TKO:
- TKO Group’s Earnings Call: Media Deals & Growth
- TKO Group price target raised to $229 from $220 at Susquehanna
- TKO Group price target raised to $230 from $220 at TD Cowen
- Balanced Outlook for TKO Group Holdings: Hold Rating Amid Strong Performance and Valuation Concerns
- Strong Performance and Positive Outlook Lead to Buy Rating for TKO Group Holdings