TKO Group Holdings (TKO) announced a comprehensive multiyear partnership with FRE Nicotine Pouches (TPB). The first-of-its-kind collaboration will connect adult nicotine users to custom integrations and experiences across six TKO-affiliated properties, with FRE becoming the Official Nicotine Pouch Partner of UFC, Zuffa Boxing, PBR, and UFC BJJ, as well as IMG-owned World’s Strongest Man and Formula Drift. These properties deliver unparalleled reach into some of the most engaged and passionate adult fan bases in sports.
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