TikTok Shop U.S. employees told to work from home, Bloomberg reports

TikTok told U.S. e-commerce staff to work from home on Wednesday while awaiting emails regarding “difficult decisions,” suggesting the Byte Dance-owned company is preparing to cut jobs, Bloomberg’s Anna Edgerton reports. The company is considering ways to “create a more efficient operating model,” with potential layoffs following leadership changes last month, according to an internal memo from TikTok Shop head Mu Qing. TikTok’s future in the U.S. is uncertain due to the threat of a ban and President Donald Trump’s tariffs on Chinese exports, despite the company’s growth in e-commerce. Publicly traded companies in the social media space that compete with TikTok include Meta Platforms (META), Alphabet (GOOG) (GOOGL), Pinterest (PINS), Reddit (RDDT) and Snap (SNAP).