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TikTok looks to reassure ad clients, NY Times reports

At a Manhattan event, TikTok executives tried to reassure ad clients, saying that “we are absolutely confident” in TikTok and “in the future of this platform,” The New York Times’ Sapna Maheshwari reports. “TikTok is here — we are here,” Khartoon Weiss, the company’s vice president of global business solutions, told advertisers. Under a federal law and executive order, the app is set to be banned in the country next month if the Chinese owner of the company, ByteDance, does not sell it. Publicly traded companies in the social media space that compete with TikTok include Meta Platforms (META), Alphabet (GOOG) (GOOGL), Pinterest (PINS), Reddit (RDDT) and Snap (SNAP).

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