TikTok lays off workers from TikTok Shop U.S. unit, Bloomberg reports

TikTok is laying off workers from the U.S. division of TikTok Shop, the third round of layoffs for the team since April, after a year of missing internal sales targets, Bloomberg’s Kurt Wagner reports. The team has been replacing U.S.-hired staff near Seattle with managers connected to China, Wagner writes. “As the TikTok Shop business evolves, we regularly review our operations to ensure long-term success,” a spokesperson for the app said in a statement. “We’ve made the difficult decision to adjust parts of our team to better align with strategic priorities.” TikTok didn’t respond to the question of how many people are being cut. Publicly traded companies in the space include Meta Platforms (META), Pinterest (PINS), Reddit (RDDT) and Snap (SNAP).