TikTok framing itself as ‘savior’ of Americans in new ad campaign, NYT reports

As TikTok faces a U.S. ban on April 5, the ByteDance-owned app has a new ad campaign framing TikTok as a “savior” of Americans and a “champion” of small businesses, The New York Times’ Sapna Maheshwari reports. President Trump, who paused a federal law demanding TikTok’s sale because of national security concerns related to its ties to China, has said he will give the app more time for a deal if needed. Previous reports have indicated that Oracle (ORCL) is considering a proposal for a sale of the U.S. operations of TikTok that would have it provide security assurances and take a small stake in a new American entity while potentially leaving the app’s algorithm in Chinese hands, while several other companies have privately expressed interest in participating in a deal for TikTok or its American operations, including Amazon (AMZN) and Microsoft (MSFT), according to previous reports. Companies in the social media space that compete with TikTok include Meta (META), Alphabet’s (GOOG) YouTube (GOOGL), Pinterest (PINS), Reddit (RDDT) and Snap (SNAP).