Tigress Financial raises Booking price target, says has unbreakable loyalty moat

Tigress Financial raised the firm’s price target on Booking Holdings (BKNG) to $260 from $244 and keeps a Strong Buy rating on the shares. The firm noted Booking Holdings leads an AI-driven global travel renaissance, underpinned by “resilient” demand and a “meaningful” World Cup tailwind. Tigress told investors in a research note that the company’s agentic AI tools and planners are revolutionizing travel loyalty and market dominance and will well position it for a significant World Cup-driven surge this summer. The firm added Booking Holdings’ Genius-AI flywheel powers an “unbreakable loyalty moat” and drives “significant” growth.