Ticketmaster to bar multiple accounts, shut down TradeDesk, Billboard reports

In a letter to two lawmakers, Live Nation’s (LYV) Ticketmaster says it will ban users from operating multiple accounts and shut down its TradeDesk platform after an FTC lawsuit, Billboard’s Dave Brooks reports. Ticketmaster will now limit every entity, including professional resellers, to a single verified account, and each resale account will require a unique taxpayer ID, and excess accounts will be canceled, according to the report, which adds that Ticketmaster will deploy new AI tools and identity verification to identify fake or duplicate accounts and remove unauthorized users.