Temu, Shein see drop in monthly active users in U.S., FT says

PDD’s Temu and Shein have seen their once rapid user growth reverse in the U.S. after President Donald Trump imposed steep tariffs on Chinese goods and closed a tax loophole that once allowed them to undercut their rivals, Laura Onita of The Financial Times reports. Temu’s monthly active users fell 51% to 40.2M in the U.S. between March and June, the Times says, citing Sensor Tower. Meanwhile, Shein’s monthly active users fell 12% to 41.4M.