Telus and TransUnion launch Branded Call Display in Canada

Telus (TU) is partnering with TransUnion (TRU) to implement Branded Call Display, or BCD, a solution that enables participating businesses to showcase their identity on incoming calls to Telus mobility subscribers. BCD will provide TELUS customers with rich call content, including business name, logo and reason for the call on the mobile display to identify incoming callers. When combined with end-to-end call authentication, secure branded calling helps protect consumers from fraud. The partnership builds upon Telus and TransUnion’s collaboration history.