Tegna appoints VPs of product, growth

TEGNA (TGNA) has appointed Melissa Zimyeski vice president of product and Mat Yurow vice president of growth reporting to chief experience officer Dhanusha Sivajee. Zimyeski will lead the product management and design of TEGNA’s consumer digital products, including the 50+ streaming apps, mobile apps and websites across the company’s portfolio of local media brands. She will be at the forefront of the company’s digital transformation focused on building a sustainable future for local news. Yurow will lead audience and revenue growth across the company’s digital products. With deep expertise, including at The New York Times where he served in leadership roles across audience development, product strategy and commerce, and at Tripadvisor where he led the strategy for multiple direct-to-consumer products, he will play a key role in expanding TEGNA’s digital footprint. Zimyeski joins TEGNA from the Mayo Clinic where she was senior vice president and chair of product and experience.Yurow joins TEGNA from Thrasio.