TechTarget reinstated with a Buy at Craig-Hallum

Craig-Hallum reinstated coverage of TechTarget (TTGT) with a Buy rating and $12 price target following the company’s 10K filing and subsequent FY24 results conference call. The firm sees management laying a foundation to drive a return to growth, and notes the integration of Informa Tech assets continues to progress, with TechTarget streamlining the product portfolio and enhancing the go-to-market strategy. With heightened focus on the largest customers, Craig-Hallum sees opportunities to cross-sell and upsell a broader offering. As macro trends normalize the firm believes deal cycles should shorten and ultimately drive a growth ramp in the second half of 2025.