Teads appoints Fernando Tassinari as MD, LATAM

Teads (TEAD) announced the appointment of Fernando Tassinari as Managing Director of LATAM, effective immediately. With more than two decades of international leadership experience in marketing and digital advertising, Tassinari has built an impressive career at global companies including Taboola, Criteo, Turn, MRM Worldwide and Razorfish. In his new role, Tassinari will be responsible for leading Teads’ overall strategy in Latin America, consolidating its market position and accelerating the growth of its performance business – a key pillar in the company’s next stage of global evolution. His leadership will combine a results-driven strategic vision with a deep understanding of the diverse cultural and business dynamics across the region. Mayra Contreras, SVP of LATAM at Teads, will continue to lead Teads’ Mexico and Miami operations, reinforcing the company’s presence in two of the region’s most strategic and dynamic markets, while maintaining her focus on building strong client and agency partnerships.