Jefferies analyst Ashley Helgans says both Taylor Swift and Travis Kelce wore Ralph Lauren (RL) when announcing their engagement on Tuesday. The event supports Ralph Lauren’s brand strength and continued momentum going forward, the analyst tells investors in a research note. Jefferies views the shares as favorable at current levels. It keeps a Buy rating on Ralph Lauren with a $325 price target The stock in early trading is up 97c to $294.17.
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