Sees Q3 average closing price $600,000. Sees Q3 ending active community count 340-345. Sees Q3 effective tax rate 25%. “In the current sales environment where competitive pressures, especially for spec homes, have intensified, our overall bias between pace and price leans more heavily towards price, and ultimately margin and returns, given the value of our attractive land positions, desirable communities and discerning customers. We continue to believe that our strong emphasis on working with each customer-hand in hand with our Taylor Morrison (TMHC) Home Funding team-to personalize incentives is the most effective way to create value for both our buyers and our company. The success of this approach is evident in our home closings gross margin,” said Palmer.
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