Target to drop synthetic colors from cereals, Axios reports

Target (TGT) will require every cereal it sells to be made without certified synthetic colors by the end of May, Kelly Tyko of Axios reports. The shift puts Target among the first national retailers to remove the additives across an entire grocery category, Tyko writes. Major food companies including General Mills (GIS) and Kraft Heinz (KHC) have pledged to remove artificial colors from U.S. products by 2027, while the Trump administration has warned it may pursue regulations if companies fail to follow through. Other publicly traded food companies include PepsiCo (PEP), Campbell’s (CPB), Conagra (CAG), and Coca-Cola (KO).