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Target ending price-matching policy, NY Times reports

Target (TGT) is ending its price-matching policy, which allowed shoppers who could prove that they found a lower price for an item, next week, The New York Times’ Aimee Ortiz reports. Starting July 28, shoppers will not be allowed to buy such items at the lower price, a Target representative said in a statement, adding that the only price matching that will be permitted will be if a cheaper price is found on the Target website or in one of its stores. The statement said that Target’s customers are more likely to receive a price match on items sold at different prices by Target than they are on items sold by other retailers.

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