Target announces wellness assortment expansion

Target (TGT) announced its 2026 wellness assortment, introducing a 30% expansion with thousands of new items and more exclusives. “About 70% of guests are already shopping wellness at Target and right in time for the new year, we’re bringing them even more newness and value by adding some of the most trusted, relevant and inspiring brands across our assortment,” said Lisa Roath, executive vice president and chief merchandising officer of food, essentials and beauty, Target. “Our goal is to make wellness really accessible – fun, easy, affordable and personalized – so consumers can focus on building routines that help them look and feel their best.”