Target announces limited-time collaboration with Parke

Target (TGT) Corporation announced a limited-time collaboration with Parke, the premium, viral brand loved by Gen Z for its community-first approach and elevated essentials. The company said, “Rooted in listening to its audience, Parke designs each piece based on direct feedback from its community, from what they love to what they feel is missing from their closets, creating collections that feel personal, participatory and reflective of how they want to show up every day…The collection was designed in close collaboration between Target and Parke founder, Chelsea Parke Goles, and her team, featuring a curated assortment of leisurewear, denim, accessories, ready-to-wear sets, and Parke’s first expansion into the swim category. From signature mockneck logo sweatshirts to mix-and-match sets and staple denim, the assortment reflects the brand’s playful, timeless aesthetic while offering versatility for everyday wear.” The Parke x Target collection will be available to shop beginning Saturday, April 25, with nearly 60 pieces of women’s apparel and accessories, including a new category for the brand. Most items are under $40, with prices starting at just $5, while supplies last.