DA Davidson raised the firm’s price target on Take-Two (TTWO) to $300 from $270 and keeps a Buy rating on the shares. The firm’s tracking of hours, sessions, and players’ percentage share of the top played games each month reveal data correlated with monetization, particularly for live service / annualized titles, the analyst tells investors in a research note, adding that DA Davidson data indicates NBA 2K broke out in September 2025, reaching record engagement levels. The firm further notes that the competition is easier this year, citing EA’s CFB26 vs. CFB25 last year.
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