Take-Two CEO tells Bloomberg ‘GTA VI’ expectations are ‘terrifying’

Take-Two (TTWO) CEO Strauss Zelnick told Bloomberg’s Jason Schreier said that expectations for upcoming 2026 game “Grand Theft Auto VI” are “so high” that it’s “terrifying.” “I think here our goal is to deliver to consumers something that’s never been experienced before,” Zelnick said in an interview with Bloomberg last week at the industry’s Interactive Innovation Conference in Las Vegas. “Being on the sidelines but pretty close to the front of the sidelines is very, very exciting. And terrifying. Because the expectations are so high.” “We never claim success before it occurs,” Zelnick said about expectations the game will shatter sales records. “We have the most amazing creative teams. We not only encourage them to pursue their passions, we insist that they do it. We try to give them unlimited financial, creative human resources and then they aim to deliver perfection.”