Taboola’s DeeperDive selected by Reach

Taboola (TBLA) announced that Reach has selected DeeperDive. As part of the agreement, Reach will use DeeperDive across sites including Express and Daily Star. “Reach PLC is taking their rich history of delivering quality content and with DeeperDive, offering it to readers in a completely new, appealing and innovative way,” said Adam Singolda, CEO and Founder, Taboola. “Publishers who adopt DeeperDive aren’t just keeping up with the GenAI revolution, they’re leading it, on their terms. We’re creating a new user habit, one where readers lean in, ask follow-up questions, and stay to explore. We’re also giving publishers the potential to unlock even more ways to grow.”