Taboola price target raised to $4.50 from $3.34 at Needham

Needham raised the firm’s price target on Taboola (TBLA) to $4.50 from $3.34 and keeps a Buy rating on the shares. The firm is positive on the company as the leading performance AdTech name that competes in the Open Internet, the analyst tells investors in a research note. Connected TV advertising is dominated by branding campaigns, but Taboola sees the chance to integrate performance metrics into connected TV ads, the firm added.