Rosenblatt initiated coverage of Taboola (TBLA) with a Buy rating and $6 price target The firm says the shares have been “mis-characterized as a secular loser” from Google artificial intelligence search. Rosenblatt believes Taboola has been successful in its “embrace of AI” for direct marketing, with a 9,000 publisher footprint that is “meaningfully immunized” from search referral loss from Google AI. The firm sees a stock re-rating as confidence rises in the company’s ability to win share.
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