Synergy CHC appoints Erik Shields as VP, beverage

Synergy CHC (SNYR) announced that Erik Shields has been named Vice President of Beverage of Synergy. Most recently, he was the Director of C-Store Sales at Trilliant Food & Nutrition, a leading provider of coffee and other specialty food and beverage products. As Vice President of Beverage, Shields will be responsible for driving go-to-market strategy, distribution, and brand execution for this new product line, helping position Synergy at the intersection of two booming wellness trends: mental performance and functional beverages.