Synergy CHC (SNYR) announced that Erik Shields has been named Vice President of Beverage of Synergy. Most recently, he was the Director of C-Store Sales at Trilliant Food & Nutrition, a leading provider of coffee and other specialty food and beverage products. As Vice President of Beverage, Shields will be responsible for driving go-to-market strategy, distribution, and brand execution for this new product line, helping position Synergy at the intersection of two booming wellness trends: mental performance and functional beverages.
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