Synchrony price target raised to $77 from $68 at Citizens JMP

Citizens JMP analyst David Scharf raised the firm’s price target on Synchrony (SYF) to $77 from $68 and keeps an Outperform rating on the shares. Following a strong recovery in valuations among Consumer Finance and Consumer FinTech stocks since the April 2 launch of tariff uncertainties, Citizens anticipate second-half guidance to broadly reflect moderating loss rates, modest increases in origination activity among non-prime borrowers, and cautious reserve levels that remain elevated given management teams “wait and see” approach to trade policy and downstream effects, the analyst tells investors in a research note. The firm believes many stocks have already priced in expectations that year-end reserve rates are overly conservative.