Switch 2 debuts as fastest-selling gaming device in U.S. history, says Circana

Circana analyst Mat Piscatella said that June 2025 projected U.S. total spending on video game hardware, content and accessories increased 22% when compared to a year ago, to $5.7B. Year-to-date spending is 2% behind 2024’s pace, at $27.5B. The Nintendo Switch 2 (NTDOY) debuted as the fastest selling video game hardware device in U.S. history, while consumer spending in both video game hardware and accessories reached new all-time June records. Overall, June hardware spending increased by 249% when compared to a year ago, to $978M. This is a record high for hardware spending in a June month, surpassing the $608M reached in June 2008. The Switch 2 sold 1.6M units in June, the highest launch month unit sales for video game hardware in U.S. history. The previous high was the 1.1M units of PlayStation 4 (SONY) sold during November 2013. Nintendo Switch 2 was June’s best-selling video game hardware in both units and dollars, while PlayStation 5 remained the best-seller year-to-date across both measures. June video game content spending grew by 6% when compared to a year ago, to $4.4B. The increase was driven by a 19% gain in Console content, primarily from the launch of Nintendo Switch 2. Other publicly traded companies in the space include Electronic Arts (EA), GameStop (GME), NetEase (NTES), Nintendo (NTDOY), Take-Two (TTWO), Tencent (TCEHY) and Ubisoft (UBSFY).