Sweetgreen (SG) announced the nationwide launch of Wraps, introducing the format to its menu for the first time. Following a successful market test across locations in New York, the Midwest, and Los Angeles, Wraps will be available at Sweetgreen restaurants nationwide beginning May 6. All wraps are priced under $15, with the average price around $12.50. “We approached wraps the same way we approach everything at Sweetgreen, by focusing on the ingredients and getting every detail right,” said Jonathan Neman, Co-Founder and Chief Executive Officer at Sweetgreen. “We spent years developing this new platform, including creating a new tortilla and sourcing white cheddar and bacon that met our standards, then built each wrap with the same fresh, flavorful ingredients our guests come to us for. They deliver on what people crave. More flavor, more substance, more convenience, at a price point that makes Sweetgreen an everyday choice.”
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