Superior Group’s all three segments are improving, says DA Davidson

DA Davidson analyst Keegan Cox keeps a Buy rating and $24 price target on Superior Group after meeting with its management. The discussions indicate that all three segments of the comany’s business are improving and should continue that trend regardless of macro conditions, with growth levers in each segment, the analyst tells investors in a research note. The improvement is driven by spending picking up in Superior’s branded products, better than expected performance in the company’s direct-to-consumer scrubs offering, and new customer growth in the contact center business, the firm added.